Television in UK Research Paper Example | Topics and Well Written Essays - 1750 words

Television in UK - Research Paper Example People over 65 spend five hours a day watching TV perhaps because certain channels are free for them. Most of the adults between 24 and 65 that spend time on the television, are not actually watching the programs or the ads but are doing some other work simultaneously like talking on the phone or surfing the internet. The three main activities that take up the day include sleeping working and watching TV and men are more likely to watch TV than women. Adults over the age of 16 spend under three hours watching the television and the 24-65 year olds fall under the same category of viewers. The following chart shows that watching television is the most common activity by most people in the UK: According to this, 66% of the adults between 25-64 years of age watch TV regularly, while a higher percentage watches the heritage TV among the 45-64 age groups than those between 25-44 age groups. With the reduction in television viewing, naturally the advertising on television also suffers. With switchover to digital TV all the households will have access to multi-channel and this will affect the viewing behavior. it is expected that over the next decade multi-channel TV viewer ship will increased while the BBC and the traditional channels will decline. It is expected that the position will be thus: UK television advertising is regulated when it comes to minutes per hour and hence the cost of advertising increases. The TV advertising market has two differentiated products - advertising on the traditional commercial channels (Channels 3, 4 and 5) and the multi-channels which includes all other commercial channels. Due to economic conditions and declining audiences, the advertising revenues have declined. There has been a shift from traditional channel viewing to commercial multi-channel viewing which has also impacted the value of TV advertising revenues. The TV has also reduced in its attractiveness as an advertising medium. Because of declining audiences the price of traditional channel advertising has received a boost which means it costs more to deliver to the same audience (PWC, 2006). The advertising budget remains the same but the impacts are fewer. At the same the trend towards watching multi channels is increasing and hence the costs become spread out. The cost of 30 seconds of television advertising now costs just '4.81 per thousand adults and this works out to 29pc cheaper than in 2000 (Mason, 2008). Digital spin-off channels are expected to increase their advertising revenue by ten percent but this will not be able to compensate for the terrestrial channel advertising like the ITYV1, channel 4 and channel 5. The most popular and traditional TV channels are ITV1, Channel 4 and Five and the cost of advertising is the highest for ITV1. Some of the most popular TV channels with the cost of advertising are: * itv1 + GMTV 48.5p * BBC ONE 35p * Channel 4 18.7p * Sat and cable 16.8p * BBC TWO 12p * five 7.7p * BBC THREE 2.5p * BBC FOUR 1.3p * S4C 0.3p Source: Glen, n.d. The television advertising revenue is expected to fall for all channels and by 6 and 7% for channels

Write a team paper about the economic history of a Canadian town or Term - 1

Write a team about the economic history of a Canadian town or city of your own choosing - Term Paper Example Furthermore, Ontario is the main manufacturing centre with many industries ranging from communication technologies, automobiles, pharmaceuticals, biotechnology and medical services. In the entire Northern America, Ontario has the largest jurisdiction in North America in terms of assembly of automobiles according to the available statistics, in 2011; Canada exported 88% of its produced vehicles most of them destined for the United States. In the same year again, Ontario made exports from its manufacturing industries worthy $258 billion (Ontario, 2014). In terms of employees, Ontario has a higher number of employees in its manufacturing industries compared to Texas and California. In the agricultural sector, Ontario has got the first class farming lands in the entire country and there are about 51,950 farms according to the 2011 census. When translated in the entire country, they make about a quarter of the entire productive land in Canada. The main production from Ontario’s agr icultural sector include, flowers, cash crops, fruits, dairy and beef cattle farms, ornamentals, and vegetables (Ontario, 2014). The forestry sector also contributes to Canada’s economy; it supports the standard of living to about 53,000 people. In mineral production, the city produced a revenue of $10 billion dollars in 2011 (Ontario, 2014). The economic history of Ontario dates back to 12,000 years before the arrival of the European settlers. The Iroquoian and Algonquian had settled on Ontario in the past 12000 years (Ontario, 2014). In early 1600s, both British and French colonist started arriving to work in Ontario (Ontario, 2014). After the 7 year old war from 1756-1763, most of the land had been grabbed by the British settlers. This area was later named the province of Quebec that covered Ontario, Part of the United States, and Quebec. Immediately after the revolution, most of the Americans loyal to the British settlers moved to Ontario (Ontario, 2014). Later, Ontario was