Marketing Article Example | Topics and Well Written Essays - 500 words

Marketing - Article ExampleTo some, the suggestion that an orderly and uninflected process of decision making, not only on a personal level but much so in business, should include the discussion of highly controversial ethical issues, about which honest differences of thought atomic number 18 common and self-deceiving rationalization endless, is repugnant. ethics, after all, encompass wider perspectives of human interrelates ultimately affecting business organizations.Ethics and social responsibility are important in the business world for a variety of reasons. crinkle is not all about making money. Social responsibility is considered the obligation of an organizations management towards the welfare and interests of the inn which provides it the environment and resources to survive and flourish, and which is affected by the organizations actions and policies (Business Dictionary, 2010, par. 1).Marketers consider the type of packaging appropriate for their products that must line up to ethical standards and environmental safety concerns. Most marketers veer away from packages which are not biodegradable and which atomic number 50 harm the environment such as using styropore or plastics. Plastic bags have effects which are endangering the environment at an enormously fast pace, most governmental environmental agencies have fill ind the fast need to take drastic actions to stop or minimize the use of plastic bags.Firms ultimately recognize that abiding by ethical standards pay off in terms of better financial functioning with employees exhibiting higher performance and productivity due to an environment of trust, employees are therefore more loyal impart to low turnover, and a preponderance for higher investor loyalty, among others. Firms that incorporate policies on ethics and cultural diversity, social responsibilities, the concern for the environment and the community, achieve their organizational goals more efficiently with the support from thei r