Advance Marketing Research Essay

When dealing with securities industrying query the essential parts are linking the consumer, customer and the public by various ways of getting information to the food marketer. The two vital parts of trade research is the bother identification research and problem solving research. (Malhotra 2010). The NFL is a sport, which is dominated by men for many years, only recently has the NFL recognize the potential audience in women. They are now acting quickly so they can capture the different segment market to cash in and also to sack women to a greater extent aware and appeal ab erupt the sport. The underlining point to the market research question is how does the NFL market the league to women adequately. Marketing research can help address the matter of stiffly marketing the league and finding out the role of marketing research when dealing with NFL.The key role of marketing research is to acquire vital information so they can react to the markets offerings, which is to market the NFL league to women. Marketing research measures the information needed and even delivers NFL with valid, relevant, reliable and current actionable information for helpful research purposes. With the absence of marketing research, it is value taking note that the NFL might have adverse effects with incorrect management closes, which can later be costly. In essence for improved decision making it is vital that market research has a role to play.Question 2A management decision problem confronts the decision maker to make a decision as in what to do. The NFL wants to increase the market penetration in the female segment in this case the management has to decide what weight should they move in to gain market penetration in the female segment. The decision that the management should make is to change the advertisement slots, which should focus on more female oriented products or brands in conjunction with the NFL. This will attract, appeal and increase the chance of women keep u ping the NFL league hence Should the NFL change or change their current advertisement pattern?Question 3When decision makers are concerned with making possible actions it is information oriented that a marketing research problem is formed (Malhotra2010). When dealing with the marketing research problem in the case of NFL, it is fundamental that the company must invest heavily therefore the NFL should harness the following MRP Promotional advertisements such as traditional and non-traditional forms of media to seize the attention of potential females who might become a potential follower and customer. Basically the marketing research problem is should the NFL invest heavily on advertising and promotional campaigns. It is important that the NFL should research exactly which media channels will be the most effective tools to campaign towards the female segment. This can be done through survey questions, interviews, focus groups and online surveys.Question 4Research questions are refin ed statements of the specific components of the problem Research Question 1 Do females pay attention to Advertisement? Hypothesis H1 Females watch television during their free time H2 Females do not watch television during their past time. Research Question 2 Is magazine a good medium to advertise NFL to the female segmentation? H1 Females buys magazines regularlyH2 Females does not con magazines regularly Research Question 3 Does female lifestyle suit the NFLs environment? H1 Female lifestyle can be influence by NFL advertisements to watch the sport H2 Female lifestyle does not match the behavior of the NFLReference ListGershberg, M. (2006) NFL studies what women fans want Reuters. online Available at http//www.reuters.com/article/2006/11/29/us-media-summit-nfl-women-idUSN2933923020061129 Accessed 25 July 2012.Goldberg, S. (2006) Why the NFL Struggles to Attract Female Fans. online Available at http//www.dmwmedia.com/news/2006/12/05/why-the-nfl-struggles-to-attract-female-fans Acc essed 28 July 2012.Malhotra, N. (2010) Marketing Research An Applied Orientation. 6th ed. New island of Jersey Prentice Hall, p.1 74.Reed, k. and Staff, G. (2004) Making sure ads play to women, too The Boston Globe. online Available at http//www.boston.com/sports/football/patriots/articles/2004/01/28/making_sure_ads_play_to_women_too/?page=1 Accessed 20 July 2012.